Scoopoint

Marketing without branding will never be
a cultural contagion.

Branding without marketing will never be seen.

However when combined effectively, that thing is
explosive! 🔥

The margin between a bad company and a good
company is huge, but the margin between good & great
is tiny.

If you truly want to wear the crown of being one of the
greats, you need a BULLETPROOF branding +
marketing combo.

Without branding, you’ll constantly blame your
marketing company for a lack of ROI.

Without marketing, you’ll constantly pick apart a
potentially world class & iconic brand.

Cakes need eggs.

Lightbulbs need electricity.

The body needs nutrients.

Your branding needs marketing.

Your marketing needs branding.

This is not opinion, this is fact 🙌

May this festive season fill those who are celebrating with joy and prosperity. Happy Hari Raya Puasa 2022!

Double tap if you agree that creating a brand identity for a business can be challenging work.

A logo is just one piece of the pie.

Much more goes on behind the scenes of building a strong brand.

To all the designers out there that put out, beautiful designs keep at it!

What’s the hardest thing about creating a brand identity?

Are you finding your brand messaging is as flat as roadkill?

We are not here to put lipstick on pigs, I’m here to give you the facts & here’s the thing:

Branding does not start with visuals!

“But Scoopoint, I’m on a shoestring budget!?”

Yes but if you want a world class brand you’re going to need to put in a world class effort.

No more slapping lipstick on pigs - “Ya here me!?” 🐖💄

Where do you start? At the core, at the heart & at the stem.

If visuals are the full bloom on a rose, your core are the roots that hold you in the right position in the market.

Follow these steps and you ARE golden.

Can’t be bothered doing it yourself?

No worries, hire our team Scoopoint or send us a DM to discuss more about it.

Sound excessive, but that’s what separates successful startups from scrappy startups.

Are you struggling to get your brand story, message, focus, value across to your consumers?

Your tagline may need a face lift: these phrases are just as valuable as your logo, company name, color palette & identity.

They’re not reserved for product based businesses or franchises. Anyone can use them, any brand, whether it is big or small.

They’re more than just a few cute words slapped together, they could be the sword tip of your marketing plan.

The first piece of copy someone reads on your website.

The finishing touch on an ecommerce box sitting at your doorstep.

The difference between a great tagline & a terribly one is but a few selective words.

Does your company have a tagline?

Need help with your brand? DM us.

Are you feeling a bit like an egg out of the carton when it comes to color? 🤔

We don't blame you, the tricky thing is some of the language is interchangeable. People will use the word Hue when they mean shade, or visa versa.

Our goal today is to simplify things for you with some visuals and quick explanations.

If you are new to branding & colors, I hope this clears the air and allows you to cut through the confusion and get right on with your business.

If you’re developing your new company, brand or identity. Avoid jumping right on the primary colors and take shades, tones, hue’s, warms & cools into some consideration.

If it seems your competitors have done everything, don’t fret - combination palettes are your best friend. Try a combo nobody is using in your market and I promise you’ll stand out.

If you found this helpful, share the love below.

If you’re stuck, DM us questions!