NE Marketing

Smartt Moves: How to break free from the limitations of word-of-mouth marketing

Smartt Moves: How to break free from the limitations of word-of-mouth marketing Achieving sustainable growth for your small business will require some specific marketing strategies, writes columnist Nicole Smartt Serres.

T-Mobile grows ads business with $600M Vistar Media acquisition

T-Mobile grows ads business with $600M Vistar Media acquisition The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.

Kantar Media sold for $1B amid measurement landscape upheaval

Kantar Media sold for $1B amid measurement landscape upheaval The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions.