KOO Marketing

Besides SWOT, do a deep buyer persona analysis. Your buyer persona represents your ideal customer. It gives a name and face to your target market by creating a semi fictional representation of it.

Weaknesses are the internal aspects of the company that are lacking, areas where the company is positioned below its competitors or which can be improved. To find them, pose questions such as, in which aspects are our competitors better or what things are we least satisfied with? Some examples of weaknesses could be lack of finances or a limited range of products.

Strengths are the positive internal aspects of the company, those that make it stand out from the competition and that make the team proud. In the strengths we find the key competitive advantage like having a highly qualified team, or being considered the best for X product.