E-Buzz

Your business is actively updating on social media platforms. Now, you want to keep track of how well you’re doing. Without this information, it’s hard to know which efforts are paying off and how to optimise your resources.

The simplest way to measure your efforts is by watching the number of fans you get on your social media pages. But that’s not always a good indicator. What’s more important is the volume and quality of interactions on your social media platforms—messages, comments, likes, share, etc. This is a good sign you are attracting the right kind of fans—people whom you can convert into customers.

Here are some of the best do-it-yourself practices for measuring the effectiveness of your social media efforts.

1. Measure Your Audience Value
2. Measure Your Brand Reach
3. Measure Your Engagement
4. Measure Your Influence

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