Pixel CAPI

A post from our founder, Victor:

"Today I set up CAPI for a client.
Their site was built on a CMS (visual site-builder)

Once I opened their website I immediately saw obvious mistakes on it.
Their CTA button was redirecting to a "thank you" page, where the user was offered to start a chat.
When I asked why it was made this way, I received the following answer: “For us to track the lead on the “thank you” page"
(this is what 90% of advertisers do).

What were the mistakes:
1️⃣ A lot of clicks to enter the chat, a long interaction funnel❌
(it was possible to do everything from the first button: clicked, went straight to the chat, and we track the button press as Lead)

2️⃣ If we set up without making the user to fill the form first, then every click will be considered as a lead = incorrect analytics.

3️⃣ 🔥And personally, an important piece of advice from me is pixel optimization, it will not understand who your target audience is if you just click on the button.

What has been changed⬇️
✅ We have removed the "thank you" page
(I really want to convince all of you to stop using the "thank you" page as this is "old piece of tech" for data tracking)

✅ We made a form collecting user's name and phone number to send more data about your target audience to the pixel. Thus, the system will be searching for similar audience and show them ads for better performance.

✅ After the successful submission of the form, you are redirected to the chat straightaway.

✅ Removed all unnecessary codes and garbage, and, of course, performed a full CAPI setup."

We hope you find it useful🔥🔥🔥

Write to in the comments if you have similar problems or questions😉

One of our students made it! Truly proud of her!

We helped her to create a landing page for JAVA testers and setup CAPI for it.

✅The lead cost is $0.48

Want to know how she made it and what the steps were? Write in the comments!