KID Design

Rooted in simplicity and led by colour, the refreshed Zelta Rieksts packaging brings clarity to the shelf. The iconic name stands bold and proud, while each flavour is gently marked by a subtle, carefully placed sticker — small in size, precise in purpose, and thoughtfully designed to set one flavour apart from the next.

The strength of the new visual identity lies in the synergy of its elements — a refined balance where boldness and ambition subtly inform the underlying design principles across Latvian Post’s renewed materials. The brand symbol – a bird – serves as a subtle yet evocative metaphor. It captures the essence of movement, agility, and tireless dedication, while simultaneously honoring the rich heritage of postal traditions.

Brand Strategy: Magic Agency 
Visual Identity: KID Design
Illustrations: Agris Čaurs

From here to everywhere — Latvijas Pasts, the most humane logistics brand in Latvia, released it’s new identity last month. Our goal was to achieve a friendly and courageous character, while, keeping a balance between deeply rooted traditions and a forward thinking vision. The familiar shade of blue, long associated with Latvijas Pasts, remains as a visual foundation — steady and recognizable. Alongside it, a vibrant pink emerges — a color of openness and courage chosen by employees themselves during co-creation workshops.

Brand Strategy: Magic Agency
Visual Identity: KID Design
Illustrations: Agris Čaurs