Magoom

Your pricing page is the most expensive page on your site.

Not because of what it costs to build. Because of what it costs every quarter it sits there unchanged.

Most pricing pages are inherited assumptions stacked on each other: three tiers because everyone has three tiers, "Contact sales" because that's where enterprise lives, per-seat because per-seat is what SaaS does.

Ask one first-principles question this quarter: if we'd never seen another SaaS pricing page, what would ours look like?

Three places your customers tell you what they actually search for, that your keyword tool doesn't:

-> Sales call transcripts. Real phrasing in objection moments.
-> Customer support tickets. The questions nobody Googles because they're too specific or too obvious to type.
-> Internal Slack questions from your own team. Same language as buyers, before it gets cleaned up for marketing.

Recent Semrush research found that 65% to 85% of ChatGPT prompts don't match any keyword in their database.

Which means traditional keyword research now misses the majority of how your buyers describe what they need.

Build the list from conversations, not databases.