Digital Matter

26/02/2026

Today is a special day for us - Digital Matter turns 25!

We started back when pop-ups & overlay ads ruled the internet. Since then, we’ve evolved into a data driven ecosystem built for the Baltic market. Navigating every major shift from early ad formats to today’s post-cookie world.

Thanks to everyone who’s been part of this journey. 🥂

Not working with us yet? Let’s change that. 🤝

29/09/2025

🚀 is heading to 2025!

Our team will be there in full force to connect, share ideas, and showcase how we’re shaping the future of digital transformation. 🌍✨

🔹 Stop by our booth no B19/A20 to meet the people behind Digital Matter, exchange insights, and explore new opportunities together.

We can’t wait to see familiar faces, meet new ones, and make the most of these two days in Riga. 🇱🇻

📅 October 9–10 — see you at RIGA COMM! 👋

24/04/2025

🇱🇹 Digital Matter is joining the Ankstukai kindness campaign 💜

Being born prematurely is not a sentence—it's a miracle that arrives early, bringing with it hope, patience, and important life lessons. 💫

Preemies are much stronger than they might seem at first glance – inside their tiny chests beat the hearts of true fighters, capable of bringing hope to the world. ⛅

Donating 1.2% of your income tax to support preemies won’t cost you a thing, but it can help the tiniest people in Lithuania grow up strong. When doing good, don’t hesitate. 🙏

13/02/2025

🇬🇧 The Secret to Smarter Ads: Context or Audience? 🚀📊

Should you target users based on their interests and behavior, or place ads where the content matches the ad’s theme? Discover the key differences between contextual and user segmentation to optimize your ad strategy! 📈🔥

Read more here: https://planning.digitalmatter.ai/lt/gerosios-praktikos/kontekstinis-segmentavimas-vs-segmentavimas-pagal-domejimasi

🇱🇹 Raktas į sėkmingą reklamos kampaniją: kontekstas ar auditorija? 🚀

Ar geriau taikyti reklamas pagal vartotojų interesus ir elgseną, ar jas rodyti ten, kur turinys atitinka reklamos temą? Sužinokite pagrindinius kontekstinio segmentavimo ir segmentavimo, pagal vartotojų interesus, skirtumus bei optimizuokite savo reklamos strategiją! 📈🔥

Daugiau skaitykite čia: https://planning.digitalmatter.ai/lt/gerosios-praktikos/kontekstinis-segmentavimas-vs-segmentavimas-pagal-domejimasi