Dear Problem,

It’s all biology, baby! 🔥
In collaboration with Dr. Jūra Lašas, we developed the visual identity for Ticking Biology – an educational platform that helps make menopause science clear and relatable.

The identity reminds us that menopause is part of biology, not a flaw. The logo combines symbols of time and conversation, with a flame that points to one of the most common symptoms, hot flashes. Colors, type, and illustrations were chosen to keep information easily approachable – whether in podcasts, on social media, or out in the world.

👉 Watch the case study to see how menopause science became a brand identity.