WFMA

Last-mile email fixes worth making before BFCM 🏴

Last week, our founder was listed among Favikon’s Top 200 Female Creators in Sales & Marketing in Lithuania, ranked #47 overall and #29 in Digital Marketing.

Recognition like this isn’t just about visibility. It’s about consistency - showing up, refining, and building systems and strategies that create lasting impact for the brands we work with.

At WFMA, that’s what drives us every day: helping eCommerce brands grow smarter, not louder. Turning strategy, design, and data into meaningful, measurable growth.

3 A/B Tests to Improve Your eCommerce Conversion Rates in time for Q4 👩🏻‍💻⏱📈

Running high-impact A/B tests can help optimise your strategies to maximise eCommerce conversions and revenue. Here are three key A/B tests to consider:

1. Landing Page Optimization

Test Variables: Headline, CTA (Call to Action), Layout

Example: Test a direct, urgency-driven headline like “Holiday Sale: Limited Time Only!” versus a more value-oriented one like “Shop Our Exclusive Holiday Deals.” Additionally, try different CTA placements and colours to see what drives more clicks.

2. Product Recommendations

Test Variables: Algorithm Type (e.g., Bestsellers vs. Personalized), Placement, Number of Recommendations

Example: Test personalised product recommendations based on past browsing behaviour against a generic “Bestsellers” list to see which increases AOV more. Additionally, you can test where these recommendations are most effective, such as on the product page or at the checkout.

3. Checkout Process Simplification

Test Variables: Number of Steps, Form Fields, Payment Options

Example: Test a one-page checkout process against a multi-step process to see which one reduces cart abandonment. Also, consider testing the inclusion of popular payment options like PayPal, Apple Pay, or Buy Now, Pay Later services to see if they increase conversion rates.

These A/B tests focus on key areas that can drive substantial improvements in your Q4 performance by optimising the user experience, increasing conversion rates, and boosting average order value.