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Photos from KUBAS Labs's post 11/11/2021

Crypto: to be, or not to be?
I’ve long been thinking about discussing this subject, “cryptocurrency.”
A few years ago, our company had the experience in implementing several projects related to cryptocurrency, in particular, development of solutions for organization of industrial-scale crypto mining.
We have developed a smart miner and climate controller for the 40-foot shipping container, which could accommodate a lot of mining hardware and which could be controlled remotely, thus increasing the effectiveness of cryptocurrency mining operations. This product became a high-load system for us.
It wasn’t a commercial order from our customer – it was my own idea. Our company wanted to keep up with market trends at the time of certain cryptocurrency mining and sale rush. We indeed have created a very advanced and cool solution that wasn’t inferior in any way to the existing analogues! However, our euphoria did not last long: the crypto market collapsed, investors became very skeptical about cryptocurrencies, and we had no choice but to wind up our work, largely because buyers simply had no money and nobody wanted to pay a relatively small sum for a great product. People would come over, watch our presentation and then tell us: “Look, guys, you did a really great job and you have a really top-notch product, but we aren’t prepared to fork over more than 5 rubles for it, and even for these 5 rubles we want an installment plan for a year!”
We folded this project and shelved it with a note: “Till better days.” Three years have passed; during this time, cryptocurrencies have gained a strong foothold in the market, and many international analytics and rating agencies included the Bitcoin exchange rate to their stock tickers, putting it on a par with gold, oil and gas. What’s going on? Will this phenomenon indeed stay with us, despite certain skepticism of some people and market participants? What’s your take on that?


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Photos 17/11/2020

WORDPRESS is one of the best!

It has the highest conversion rate on the market. More than 30,000 ready-made plugins. It is easy to use. Lowest price. The possibility of total-lot design changing.

Maybe the first place in this list was to put a low price and ease of use? Or is it more important to have a high conversion rate on the market and more than 30,000 ready-made plugins? No matter what your priority is when ordering a site, you need Wordpress, as It meets all these requests.

WordPress is one of the most significant and authoritative platforms on the Internet today. Now in the world, most of the sites run on this CMS, starting with large companies, stars, bloggers and ending with Johnny, your neighbor on the site. One of the common misconceptions about WordPress is that it is not good enough for major brands because it has open source code. But such huge companies as Mercedes Benz, Walt Disney, Facebook, Sony, BBC America, MTV news, PlayStation, etc. refute this. Websites run on WordPress: Sylvester Stallone, Katy Perry, Beyonce and many other famous people.

The qualities that we wrote about above are already enough for you to stop reading the article further and decide in favor of WordPress. But we want to tell you more. It is important for us not only to motivate you but also to teach you how to choose a platform correctly.

Advantages

The WordPress is distributed for free, has the widest functionality and round-the-clock support. An important feature is that you can create a site of almost any type and subject on WP: corporate portals, online stores, catalogs, portals for Analytics and review, training, libraries, galleries, blogs, etc.

If your company already has a website and you don’t want to start from 0, you can use a certain tool to fully integrate with it. With WordPress, you can expand the functionality of your existing resource, add graphics, expand catalogs or create new ones, and much more, which will allow you to have a greater visual and auditory impact on the target audience and bring your communication with users to a higher level.

With such powerful features of WordPress, it is not difficult to work with It, and it is easy to master the site’s functionality. You don’t need to study technical issues. You can easily interact with users. The control panel is convenient both for working with small sites and for supporting large-scale portals with a large development team.

The more well-known and recognized a product is, the more it attracts the attention of hackers. But if you update the CMS itself in time, as well as themes and plugins, then you can sleep in peace.

Trust professionals to create your site. Those who make every effort to understand your business, delve into its mechanics and goals. Provides the optimum solution. We can sincerely say this about our development team. Write or call us, we will be happy to answer any additional questions.

Photos 10/08/2020

How to Increase The Conversion of a Selling Site Through The Technical Condition

Specialists from KUBAS Labs have come across many cases when an existing company website acts as a kind of ineffective Internet enterprise flyer. The resource, in the development, was invested a lot of money and time, leads 1-2% of clients per year, and its main task is to exist because competitors have the same sites simply. We are confident that our experience in eCommerce development services can help you avoid such troubles. Therefore, we have collected a few tips in this article.

So, the company's website's main task is to facilitate the implementation of everyday tasks for the user:

● information search;
● ordering purchases and services;
● communication.

To do this, you should provide it with all the necessary tools and make your stay on the site as comfortable as possible. Very often, it is technical flaws that are the reason for the client's departure. Therefore, pay attention to the following technical details:

1. Page speed. For every new second, a user spends waiting for a page to load, the conversion rate decreases by about 7%. Therefore, it is important not to burden the pages with unnecessary graphical elements and to optimize the code to reduce the number of requests between the browser and the server. The optimal time is up to 3 seconds.

2. Mobile Responsive is another essential aspect affecting mobile traffic conversions. In the previous article, we said that this is more than half of all visitors. The selling site must be perfectly displayed on all devices.

3. The ability to search the site. If your corporate resource has many services, product cards, or has a blog, the search function is a must. This makes it much easier for the user to find the desired pages and significantly increases the likelihood of ordering.

4. Filters and the ability to compare. Often, company websites function as an online store, and for it to work effectively, it is necessary to provide appropriate tools. The filter allows you to facilitate the process of searching for a product according to specific criteria, and the ability to compare several similar products significantly saves time for the buyer.

How to Make a Website Selling Using Design

Marketing design is a fundamental component of high conversion rates. The critical task of the designer is the convenience of the interface. Most visitors are entirely indifferent to what color your logo is or the choice of font in headlines. But the presentation structure and the layout of the buttons can play a decisive role. Besides, interactive tooltips and icons that indicate the performed actions increase conversions. When designing mobile screens, remember to place buttons where they are most comfortable reaching your right thumb.
To develop from scratch or update an existing website, we recommend contacting professionals. KUBAS Labs web development company provides full-cycle custom web development services. Leave a request for a consultation, and we will offer working technical and design strategies that will increase the conversion of your site.

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