Studio Michael McCready

The title ''From the Ground Up'' comes from a phrase I often heard throughout my life, referring to reconstruction and renewal—both in physical spaces and in emotional or psychological contexts. It also carries a distinct undertone tied to the natural world, reflecting how growth and transformation emerge from the earth, shaping the interconnected ecosystems around us.

You can see Our installation , V. Ambrogio Bergognone da Fossano 34, during .design.week 2026

Photography by .zuke

HELLO DARKNESS invites us to recognize the abyss — political, ecological, aesthetic — in which we find ourselves, not only as a place of fear, but above all as a space of regeneration, resistance, and imagination.

Our ''From The Ground Up'' Forest installation is a vision of a future where forests slowly fade, replaced by man-made forms of steel and industrial materials, marking a silent shift from the natural world to the one we construct.

Come and visit us during .design.week Or check out the project on our website (link in bio)

Photography by .zuke