Off The Ruck

The first of 4 decisions in marketing.
Get this right, and you will unlock real impact.

It sounds simple, but many approach it backwards.

While theory tells us that marketing starts with the customer, in practice it actually starts with a problem worth solving.

Consumer strategy sets the direction for how marketing plays out in the business.
Two key steps have been covered here. One more coming soon!

Want to build marketing capability?
Marketing for Starters kicks off this month.

Find more details and secure your spot here : https://www.offtheruck.com/marketingforstarters

The Creative Ad Briefs Masterclass returned once again, bringing together marketers, creatives, and leaders to dive deep into building stronger, more strategic briefs that drive better campaigns.

Huge thank you to all our participants for the enthusiasm, our panelists Asantha Kalyananda and Gamika de Silva for the powerful insights and our speakers Udith Perera and Keren Pingamage for the knowledge

We loved hosting you! Until next time!