Escape Holidays

Maldives Unveils the logo for "Visit Maldives Year 2016" Campaign.

The logo was designed by Afu Afzal Shaafiu - Visual Artist

"The main concept of the logo is focused on creating an icon that is easily understood, fun, simple and straight forward, conveys the essence of the tropical nature of the Maldives and loud enough to grab everyones attention at first glance.

To make things simple, the icons carry stylized versions of Sun (hospitality/ climate), Sea (environment / marine life) and Sand (islands / people / flora and fauna); sand depicted as a piece of coral which are the building blocks of the Maldivian islands. The overlapping of these elements connect each other to resemble the strength of Maldivian tourism industry.

The typeface used is specially designed for the logo and is not a font. The character of the typeface has it’s laid back island feel to it. The text being detached to the icons allows the freedom to write ‘VISIT MALDIVES’ in different languages for different markets.

The careful selection of colors carry a spectrum of hues seen in the Maldives to reflect its tropical nature; climate, ocean, marine life, people, eco system and way of life. It is also thoughtfully designed in a way that
it looks good both on white and black backgrounds. The arrangement of colors used has purpose and design psychology. Both the elements and the colors are arranged in a way to lead the eye of the viewer in a circular motion within the logo with high legibility / visibility of words and icons in one glance"