Shu Digital

One small habit- like refusing a plastic bag - can inspire others and create a ripple of change.
♻️

In 1999, Amazon received a U.S. patent for its “1-Click” ordering system - where a customer’s payment and shipping details are saved, so they can buy instantly with a single click.

Because of this, other e-commerce companies couldn’t legally use a 1-click checkout unless they licensed it from Amazon.

Imagine Apple engineers sitting there like: “Guys… how do we make people click twice without looking dumb?” 😆

Apple actually licensed it in 2000 for its iTunes store - so every iTunes song you bought with one click was thanks to Amazon’s patent.

Competitors had to use “2 clicks” or more to avoid legal trouble.

Good news: the patent expired in 2017, so now anyone can enjoy the sweet luxury of one-click shopping. 😁

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