Idencey

British Airways logo rebranding concept

The inscription got a new color, while the emblem was completely changed. The Speed wing was replaced by a smooth curved line in red and blue, placed in the upper right corner of the logo. The ribbon got the name “Speed mark” and is placed on all the company’s airplanes, representing the speed, power, and safety.

The use of the Union Jack color in the logo is complemented by the tails of the aircraft’s pained in the pattern of the British flag, which looks patriotic and reflects the company’s value of its roots and legacy.

The blue wordmark in all capitals is executed in an elegant and modern typeface, which is Proxima Nova Alt Bl font, with fine and delicate serifs and clean neat contours of the letters.

The inscription is perfectly balanced and makes the whole logo look timeless and confident, evoking a friendly sense and representing a professional and reliable company

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NESCAFÉ logo rebranding concept

The redesign brought a new fresh look to the signature Nescafé logo. The serif typeface was changed to a custom sans-serif font, but with more distinct cuts and smooth lines. The inscription really looks unique and makes the brand stand out on the shelf. Simple typography has been used for the design.

As for the color palette, the company uses red, white, and black in different combinations, but the main version featured a black inscription on a white background with a sleek red accent above the letter “É”, which resembles a smoke over the cup of hot coffee and makes you feel the amazing smell.

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