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Big Corporates in Sri Lanka, are starting to allocate substantial budgets for Digital Marketing (DM). This is a good start. Next, they would need to understand the crux of DM and the power it has to radically impact their brand equity and revenue. When the power of DM is not utilised, as Elissa Liu observes, “the result is often significant effort and dollars invested, but with questionable ROI and no clear link back to business results that company leadership is looking for.”

Nilhan de Mel on LinkedIn: How To Turn Your Business Goals Into A Strong Social Media Strategy Big Corporates in Sri Lanka, are starting to allocate substantial budgets for Digital Marketing (DM). This is a good start. Next, they would need to understand...

What Digital Metrics are Most Important to Monitor

What Digital Metrics are Most Important to Monitor Digital Marketer, Ryan Green, discusses which metrics are important to monitor on social and which are not in this Marketing Minute. This video helps digital...