Joseph Yaacoub

Excited to share that I’ve earned the TikTok Media Buying Certification.
This certification validates my ability to navigate TikTok’s advertising products, build high-performing campaigns, and optimize for real business outcomes.
From awareness to conversions, it’s all about data-driven decisions and scalable performance.

Delivered a Media Planning & Buying session to the talented team at Department of Culture and Tourism, as part of the training initiatives we lead through Publicis Academy ME&T.

We explored the evolving media landscape, unpacked paid media strategy, and discussed how to turn data into informed decisions.

A pleasure to work with such a sharp, future-focused group driving impactful campaigns on a global scale.

A huge shoutout to the February graduates of the Mastering Digital Marketing in the AI Era workshop organized by Amideast/Lebanon ! Keep innovating and making an impact—your journey is just beginning!