Union Healthcare

Today, the Union Healthcare team, in collaboration with the International Committee of the Red Cross - ICRC, successfully delivered dialysis equipment to hospitals in distressed areas across South Lebanon.

In times of uncertainty, access to healthcare becomes more important than ever. We are grateful to our team, the ICRC, and everyone involved who helped ensure that essential care reached the patients and healthcare professionals who depend on it.

Hear from Union Healthcare's PRM, Maxim Sraj, on how the Lebanese pharmaceutical market has evolved past the traditional distribution model. To survive and thrive today, a local partner cannot simply be a service provider, they must be a deeply integrated extension of their partner's brand vision, values, and operational standards. This is how we move from short-term transactions to enduring alliances.

Our team recently attended the IBU Alliance Summit with Lilly, a valuable platform bringing together healthcare professionals and partners from across the region.

Through conversations, collaboration, and shared expertise, we continue to strengthen the relationships and ideas that drive meaningful progress in healthcare.