Pernod Ricard Cambodge

At the Whitebook Launch 2025 by EuroCham Vietnam, the Wine & Spirits Sector Committee ( ), together with our fellow committees, was calling for the most critical reforms needed to unlock growth for Vietnam’s long-term success.

🍷 Mr. Olivier Fages, Managing Director of Pernod Ricard Vietnam & Cambodia, of the strongly recommended the Government to defer any proposed Special Consumption Tax (SCT) increase at this time and reconvening the proposal when we have full clarity on tariffs and its impact. These adjustments aim to support legitimate wine & spirit trade, protect associated industries, ensure a fairer market environment and sustain Vietnam as a highly competitive trade partner.

https://taichinhdoanhnghiep.net.vn/eurocham-de-nghi-hoan...

Raising the bar: Advancing responsible drinking in

Yesterday marked the launch of Developing a Policy Landscape in Cambodia to Combat Harmful Alcohol Consumption—a landmark report by the Southeast Asia Public Policy Institute and the Asian Vision Institute. It presents an evidence-based agenda to reduce alcohol-related harm while supporting Cambodia’s thriving nightlife and alcohol sectors.

Alcohol is deeply woven into Cambodia’s culture and economy—from traditional drinks like sra sor (rice liquor) to the rise of artisanal brands and international investment.

The new report, grounded in new consumer data calls for a shared approach to managing alcohol-related risks, particularly in areas such as underage consumption, drink-driving, and unregulated sales. A national survey of over 1,300 Cambodians reveals that 86% of adults consume alcohol, with most drinking moderately. However, around 26% reported binge drinking, and 13% said they had their first drink before the age of 18. Misconceptions are also widespread: more than 60% of respondents believe beer is “safer” than other types of alcohol, despite similar alcohol by volume (ABV) levels.

There is strong public appetite for clearer guidance and educational campaigns backed by the government, industry and civil society. 90% of respondents are supportive of the introduction of national drinking guidelines and standardised labelling, while nearly all agree that education on responsible drinking should begin early and be widely available. Pernod Ricard and our fellow industry stakeholders have led consumer awareness campaigns in countries across APAC and there are many success stories on which we can continue to build a sustainable regulatory framework and positive culture for alcohol use.

The report outlines practical steps to help bridge policy gaps, including:
👍 Establishing a minimum legal purchasing age, aligned with international norms
👍 Defining a ‘standard drink’ and developing clear drinking guidelines
👍 Strengthening enforcement of existing drink-driving laws, especially in rural areas
👍 Promoting consumer education and responsible serving practices

With cooperation between government, producers, hospitality partners and civil society, has an opportunity to build a responsible drinking culture that protects health, supports informed choice, and ensures long-term industry growth.

Pernod Ricard in and is happy to support this report and the conversations that shaped it and look forward to the next steps in this important movement.

Read the full report here: https://asianvision.org/archives/publications/developing-a-policy-landscape-in-cambodia-to-combat-harmful-alcohol-consumption

Developing a Policy Landscape in Cambodia to Combat Harmful Alcohol Consumption

🥂 As proud partners of Asia Pacific International Spirits & Wines Alliance (APISWA), Pernod Ricard Vietnam and Pernod Ricard Cambodge are delighted to collaborate in promoting responsible drinking and strengthening industry partnerships.

🌏 On March 11th, we launched the Introducing Moderation Week in Ho Chi Minh: A New Industry-Wide Initiative to Promote Responsible Drinking Across Asia Pacific.

This launch showcased the power of united industry efforts in reducing harmful alcohol consumption and promoting moderation. Supported by over 18 trade associations and leading global producers of spirits, wines, and beer, this initiative is a significant step towards fostering the responsible drinking across Asia Pacific.

🔹 Key Highlights of Moderation Week:
✅ Launch of the Responsible Drinking APAC website (https://lnkd.in/ggjFcq9f), offering science-based insights, responsible drinking guidelines, and self-assessment tools.
✅ Introduction of a new industry report (https://lnkd.in/gvMTbiCM), outlining progress toward the WHO’s goal of a 20% reduction in harmful drinking by 2030
✅ Advocacy for key policy actions, including legal purchase age (LPA) alignment at 18, the establishment of national drinking guidelines, and stronger enforcement against illicit alcohol.
✅ A new social media campaign, Too Much of a Good Thing, featuring influential lifestyle figures in Cambodia, Thailand, and Vietnam, empowering consumers to make informed choices.
✅ Signing of a Memorandum of Understanding (MoU) with the China Alcoholic Drinks Association (CADA) to share best practices in tackling harmful drinking.

🤝 Join us in promoting moderation and responsible drinking! Discover more at tps://lnkd.in/gWRfD6ia and join the conversation at https://lnkd.in/g8UhVMdM.

Read more at:
🔹 https://www.brandsvietnam.com/congdong/topic/346312-phat-dong-tuan-le-uo-ng-die-u-do-thuc-day-viec-uong-co-trach-nhiem-tai-chau-a-thai-binh-duong
🔹 https://business.cosmolife.vn/tuan-le-uong-dieu-do-thuc-day-viec-uong-co-trach-nhiem-tai-chau-a-thai-binh-duong-10384.html
🔹 https://vietnambusinessinsider.vn/alcohol-industry-launches-first-moderation-week-to-promote-responsible-drinking-across-asia-pacific-a43220.html