Fastdot Communications Ltd

Need to Weave More Storytelling into Your Content?

Develop and advance the narrative – Strong brand stories are told through anecdotes, strung together to advance the narrative.

Customer-centric value – Use statistics & percentages. Try
sharing customer feedback.directly.

Address human needs – B2B content should elevate the product or service to address the human needs of the audience.

Visualize the message – Convey emotion through visual stimulation, and use a variety of visual elements such as videos, info graphics, memes, comics, Slide Shares and quotes.

Struggling with Your Influence Marketing Strategy?

Defining influence – Take into account their ability and willingness to affect action – not just achievement of high fan, friend and follower counts.

Don’t get distracted – Don’t be blinded by the prospect of fame by association. Popular influences won’t necessarily create positive effects for brand marketing and PR goals.

Validate influencers – Narrow down a short list of influencers by finding correlations across multiple influencer discovery tools and then validating through manual inspection of their work.

Share a game plan – Provide examples of a thought leader who is already speaking to your target audience. Share steps for how you might attract, engage and partner with those influencers.

Be the expert – Help your boss & constituents understand what influencer marketing is and isn’t.

Be mindful of results – Focusing on social shares vs breakthroughs and actions creates fuzzy influencer results.