BRCK

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BRCK’s Moja platform allows people to earn points that they can use to access the Wi-Fi on local buses. By rewarding users to watch the whole video, we go further than creating brand exposure and actually teach the user something new.

Testing digital marketing with Mhogo Foods Mhogo Foods is a local company in Nairobi that adds value to cassava tubers by processing them into nutritious flour. In a previous campaign targeted at the BoP that ran in 2018, a first attempt was made to expand the reach of Mhogo Foods’ products. This new innovation pilot aims to test new cost-...