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AIRTEL_KE named top telecom brand on social media in Africa

New Proverbs for the Digital Millennium School Kids

1. Home is where you hang your @.
2. The email of the species is more deadly than the mail.
3. A journey of a thousand sites begins with a single click.
4. You can't teach a new mouse old clicks.
5. Great groups from little icons grow.
6. Speak softly and carry a cellular phone.
7. In some places, C:\ is the root of all directories.
8. Oh, what a tangled Website we weave when first we practice.
9. Pentium wise, pen and paper foolish.
10. The modem is the message.
11. Too many clicks spoil the browse.
12. The geek shall inherit the earth.
13. Don't byte off more than you can view.
14. Fax is stranger than fiction.
15. What boots up, must come down.
16. Windows will never cease.
17. Virtual reality is its own reward.
18. Modulation in all things.
19. Give a man a fish and you feed him for a day, teach him to use the Net and he won't bother you for weeks.
20. There's no place like your homepage.
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Social Media Metrics That You Need To Keep Your Eyes On

Social media metrics are the statistics upon which expert marketers base all of their actions on. They monitor them carefully and interpret the findings to optimize their results. But what metrics do they look for and what do they do with those metrics after they’ve understood what they measure?

Expert social media marketer Jay Baer breaks the metrics into four basic categories:

Consumption metrics – The metrics that tell you how many people read your post, watched your video or listened to your music.
Sharing metrics – The obvious one, these metrics tell you the story of how resonant your content is, and does it get popularity in social media.
Lead-gen metrics – Does your content result in a lead, or just another dot on your traffic tracker.
Sales metrics – The money makers, and whether or not your content brings home the bacon or just empty hands.

Now there are over a dozen metrics that fall into these four categories, and all marketers define them differently, but let’s give it a shot to give them some common ground and understanding here.

Essential Social Media Metrics

Reach is literally the number of people your content actually reaches, i.e. your audience.

Engagement means how many people share or comment on your content.

Time on site is quite self-explanatory, don’t you think? The higher this metric, the better you are doing.

Leads are every marketer’s aim, which means potential customers.

Conversions are leads that you were able to sell to.

Inbound links gives you an idea of how many people are linking to your content.

Funnels are the different directions your audience takes when heading toward conversion.

Bounce rate indicates the number of visitors who leave your site without giving it more than a slight glance

Exit rate measure which of your pages has the highest exit percentage amongst your audience.

Visits implicate the number of visits your site gets.

Unique visits differ from visits by counting each visitor only once, instead of adding +1 even for returning visitors.

Response rate measures your and your staff’s speed and effectiveness of responding to comments and leads.

Audience growth rate measures the size of your readership and compares it to the same measure from a certain time ago.

Average engagement rate is the engagement of an individual in comparison to the whole of your audience.
How To Benefit From Tracking These Metrics

Now that we’ve covered the different social media metrics, let’s dive into the deeper end of the pool here, and discuss how you can benefit from these metrics and tracking them.

Firstly, most of the metrics tell you a very simple and effective story.

learn how to benefit from following social media metricsIf one of your posts gets a million visitors and they each engage by commenting and liking it, and the next post of yours gets zero views, there’s a clear indicator that something is wrong.

Naturally, the changes are not as radical as the million to zero visitors example, but don’t underestimate the power of understanding your metrics.

For example, by following your bounce rate closely, you can deduce what types of headlines serve as a hook to people who might not even want to read about the topic really, but were just curious about the headline. This is an excellent indicator to learn from, because
when you master the catchy headline writing, you’re going to see your traffic skyrocketing .

Another fantastic way to use a metric to your benefit with social media is the engagement metric, meaning whether or not your audience interacts with you or not.

Should your engagement numbers be really low compared to unique visitors to your post, you should consider what you’ve done wrong, or differently compared to a previous post that gathered better rates of engagement.

keep an eye on your social media engagementThese types of comparisons between different types of posts and their respective metrics are perfect on testing out your new ideas and styles.

Exit rate will always implicate which of your posts is the weakest link, as it serves as the one from which people are most likely to exit your site of social media profile from. You can then react to this by editing the post to be more interesting, or by improving the related content offerings on the said page.

Comparing your exit rate to the number of visits your page gets will tell you exactly how many people continued to stay on your site after seeing that specific post, which also gives you useful information regarding the attractiveness of your site’s or social media profile’s attraction to your visitors.

great customer service is the keyWhat is the one common factor among successful and popular companies, apart from a lovable product?

Lovable customer service and all the other attention that they give to you. Who wouldn’t enjoy getting personal attention from someone who works at the company that produces something you have bought?

Response rate on your posts and site should always be good, and it is something you must not sacrifice, since it is one of the most effective visitor repellents out there.
Conclusion

What sort of conclusion can we derive from these metrics and the way you can use them to your benefit?massplanner