Centre For Behaviour Change and Communication

🌾 Real change takes root when communities lead the way.

In Teso South, Busia County, Centre For Behaviour Change and Communication, working with KALRO, Kenya Plant Health Inspectorate Service - Kephis, the County Government of Busia, and International Maize and Wheat Improvement Center (CIMMYT), rolled out a powerful Social and Behaviour Change (SBC) initiative to boost the adoption of improved finger millet seed varieties.

Through Youth and Women Quality Centres (YWQC), multimedia campaigns, and farmer trainings using the Ukulima Sure campaign, we saw a remarkable shift:
✅ Awareness rose from 54% to 99%
✅ Adoption reached 75% among trained farmers

This is what happens when agriculture meets equity, innovation, and local voices. Because at the heart of real change is community empowerment.

📽️ Watch the full video to see the transformation: https://www.youtube.com/watch?v=0w7BkadmcH4

SBC Transforms Agriculture in Busia Discover how Social and Behaviour Change (SBC) strategies are transforming agriculture in Busia County, Kenya.This video highlights the impact of a gender-in...

Real progress in Dadaab!

Together with the World Food Programme Kenya, Garissa County, partners, and refugee representatives from Ifo, Ifo2, Hagadera and Dagahaley, the Centre For Behaviour Change and Communication led the validation of an SBC strategy focused on improving nutrition and food security.

This strategy is evidence-based, community-informed, and built to respond to the real needs of refugee communities.

Because at the heart of real change is listening, partnership, and action that puts people first.