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15/09/2020
Apple iOS 14 will make app tracking opt-in. Apple users who upgrade to iOS 14 later this year will notice a new pop-up when they open an app for the first time.
The new prompt is part of Apple’s AppTrackingTransparency framework, and is required for every app that wants to access a user’s device IDFA to track them.
The pop-up will be shown on a per-app basis to users who have not already enabled Limit Ad Tracking (LAT) on their phone. When a user does not give consent to be tracked, the user’s IDFA will appear as all zeros, and the requesting app will not be allowed to track them.
For more info I wrote a short piece on this in our blog https://www.digifu.biz/post/how-will-the-ios-14-update-effect-my-app-marketing
How will the iOS 14 update effect my App marketing During the 2020 WWDC Apple decided to announce some serious changes to be made with the iOS 14 update specifically around mobile tracking. To get to the crux users will need to opt in to tracking meaning the IDFA will no longer be accessible to any mobile measurement partners. What is the IDFA? The....
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Block 3, Ground Floor, Grenville Street
St. Helier
JE24UF
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| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 17:00 |
