ARC'S

Magic Box scored again.

We teamed up with Medea (Italgas group) and Gianfranco Zola to kick off their first full-on campaign and spread the word about the methane revolution in Sardinia.

From digging into insights to sketching out the creative playbook, we mapped out a multichannel strategy that runs deep and wide.
TV, radio, OOH, social... no stone left unturned.

Zola showed up, suited up, and totally pulled it off. He scores, we assist.

"L'energia che muove l'isola" Gianfranco Zola nella nuova campagna di Medea Medea (Gruppo Italgas) sceglie Gianfranco Zola come volto del suo impegno per lo sviluppo energetico e infrastrutturale della Sardegna.