Amadlab Design

Latest branding project for , collective in Rome with some powerful statements:

“Switching to second-hand clothes is not just a fashion statement; it's a powerful act of resistance against . In a world that often prioritizes and disposable trends, opting for pre-loved garments is a conscious choice to reduce environmental impact and promote sustainability. It's a rebellion against the throwaway culture that dominates the fashion industry, where clothes are often discarded after only a few wears. By embracing second-hand treasures, we not only give a new life to garments but also challenge the notion that our worth is defined by the latest trends. It's a beautiful way to express individuality while advocating for a more responsible and mindful approach to our relationship with clothing and the ."

Logo hand-lettered per il nuovo ristorante .roma

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