BrainSigns

In che modo le fragranze influenzano i processi cognitivi dei consumatori?

All’interno dei Laboratori di Neuroscienze Industriali che ospitano BrainSigns è attualmente in corso un'attività di ricerca nell'ambito delle neuroscienze olfattive.

🧠 Al centro dello studio c’è mindtooth EEG headset di BrainSigns, utilizzato per la misurazione dell’attività cognitiva e integrato con:
• sensori HR e GSR per l’analisi delle risposte fisiologiche ed emotive
• tecnologia eye-tracker per il monitoraggio dell’attenzione visiva

🛍️ La ricerca rappresenta un esempio concreto di come le tecnologie neurofisiologiche possano supportare le aziende nella comprensione della customer experience e dei processi decisionali.

👉 Se hai fino a 35 anni e desideri partecipare allo studio per vivere l’esperienza in prima persona, puoi prenotare il tuo slot tramite il link
🔗 https://bit.ly/4ttaj09

Back from Laval Virtual 2026, where we had the opportunity to present how neurotechnology can bring concrete value to immersive environments.

A new prototype of mindtooth adapted for Meta Quest VR has been made available to visitors, allowing them to test a game experience modulated in real time based on mental states by BrainSigns Neurometrics.

🧠 At BrainSigns, we focus on leveraging EEG-based passive Brain-Computer Interfaces to make VR/XR experiences more adaptive, measurable, and human-centered. From assessing the sense of presence to evaluating training effectiveness, brain signals enable objective insights into how users truly experience immersive content.

🥽 With Mindtooth Touch EEG system, we bring neurophysiological measurement into real applications. Its integration with VR headsets allows real-time monitoring of cognitive and emotional states, unlocking new opportunities across training, simulation, and user experience design.

🚀 The future of immersive technologies will be defined not only by their ability to engage users, but by their capacity to truly understand them—and turn these insights into actionable value.

🔗 https://bit.ly/4mgcvpV