Wheelab

First, we survey and analyze industry dynamics and market trends in order to identify key opportunities and define effective product strategies.

— Market research
— Product strategy
— Benchmarking and value analysis

Below: Product strategy for a new hybrid platform motorcycle.

"Today, 55% of the world’s population lives in cities, a share that is expected to increase to 68% by 2050."
United Nations, 2018.

As innovative technologies such as electrification, connectivity, and autonomous driving become widely available and adopted, traditional mobility patterns evolve at an unprecedented pace.

Motorcycles, scooters, urban commuters, three- and four-wheeled leaning vehicles and light cargo vehicles are just some of the means of transport on which we have gained unparalleled experience working in the field for decades, leading major programs for global players.

Wheelab was established to provide strategy, design and industrialization services to this highly competitive and specialized industry.

This is the future of mobility, and we are ready to create it with you. Today.

Below: ForOne concept.