WABISABI STUDIO

WABISABI STUDIO

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08/05/2026

For the Kids SS26 campaign, we directed a playful video built around the joy of summer, seen through the eyes of a child.

Beach props, playful interactions and signature Missoni textures become part of a visual language that blends luxury with joy, turning the collection into a world to explore rather than simply wear.

A celebration of summer, imagination and childhood freedom, filtered through the unmistakable Missoni universe.

Creative Direction:
Videomaker:
Campaign AD: .vecchi
Styling:
Hair & MUA:

Photos from WABISABI STUDIO's post 08/04/2026

From editorial legacy to editorial future.
Born in the 1960s, Style Auto became a cultural reference where automotive and design met.

A platform that brought together voices like Giorgetto Giugiaro, Marcello Gandini, Pininfarina and Bertone, shaping the way cars were observed, studied and imagined. Today, it returns as a contemporary publishing platform, focused on new editorial projects and collaborations.

Our work was to shape this transition.

We expanded the brand across touchpoints, defining a clearer and more structured identity. We then designed and developed the website and led the digital and social launch, including a dedicated interview with Giorgetto Giugiaro, reconnecting the project with one of its original protagonists.

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