Migliore + Servetto

To find your way is to belong to a place.

Our wayfinding project for unfolds through a colorful, continuous narrative that aims to embrace the architectural surfaces.

A continuous ribbon of metal panels runs along the walls, alternately adhering to or lightly drifting away from the surfaces.

Bold graphic rounds and targeted color systems - from the signature Amethyst Purple to Magenta, Light Blue, and Yellow - transform the whole district into a playful extension of the domestic experience.

A new space-manifesto comes to life.

IOC studio unfolds inside the historic headquarters designed by Angelo Mangiarotti, through a continuous journey connecting design, engineering, and craftsmanship.

The project unfolds through three interconnected spaces that celebrate the evolution from industrial roots to a contemporary global dimension: The Lab, Agorà, and The Lens.

The experience begins with The Lab, a creative corporate backstage where materials, prototypes and over 250 aluminum profiles reveal the know-how behind every IOC product. Conceived as a space for research, experimentation, and dialogue, it defines the IOC way of designing and producing.

IOC studio, interior design by
IOC Headquarters, Giussano (MB)
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Last week, our co-founder Mara Servetto joined an inspiring panel at organized by to discuss AI as a new frontier for cultural heritage.

Together with Gianluigi Ricuperati (), Serena Bertolucci (), Kimiko Bossi (), Giacomo Biraghi () and Salvatore Amura,L (.salvatore) the conversation explored the balance between digital innovation and traditional craftsmanship.

During the event, Mara introduced our concept of the museum as an expanded frame, envisioning a shift from the static white cube to a more dynamic space, a concept we define as ‘Museum Seed’. In our vision, advanced technologies and AI act as powerful tools to enhance sensory experiences and make archives live narratives without ever replacing human critical thinking, emotional intelligence, and the physical reality of spaces.

A heartfelt thanks to Salvatore Amura and to Valore Italia for having us, the brilliant co-speakers, and all young participants for such a stimulating dialogue on the future of multidimensional cultural design.

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MONOCHROME AFFINITY | Chapter 2

IV. THE BEDROOM
The journey gently unfolds into the sleping area, The Bedroom - a space conceived as an intimate boutique suite, where every element is attuned to the soft, shifting tones of twilight. Dolcevita white, the deep indigo of Azul Macaubas, and the delicate glow of rose crystal come together in a palette that feels both serene and enveloping.

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Milan Design Week 2026design


Creative Direction
Styling

Via Cino Del Duca 8, Milano
21 - 26 April | 10 am - 8 pm
27 April | 10 am - 6 pm

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MONOCHROME AFFINITY | Chapter 2

NEUTRA returns to Palazzo Visconti with MONOCHROME AFFINITY, an immersive exhibition where natural stone becomes a tactile narrative.

Under the direction of Migliore+Servetto, five rooms explore the dialogue between material, light, and “haute couture” design.

I. THE ATELIER
A “material library” where innovation meets craftsmanship. At its center, a monumental table of marble and leather samples invites bespoke creation, while visual narratives showcase the hypnotic sculpting of solid stone into fluid art.

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Milan Design Week 2026design


Creative Direction
Styling

Via Cino Del Duca 8, Milano
21 - 26 April | 10 am - 8 pm
27 April | 10 am - 6 pm

Ph: