Fashion Technology Accelerator - Milan

Digital design has opened new doors for creators who want to enter the world of fashion. Alternative media is already a reality and growing as new tools are born and technologies continue to develop.

FashionUnited magazine spoke to 3 digital designers who are revolutionising the industry.

Davina India works on designs that fuse organic shapes and futurism. During her fashion studies she discovered her love for avant-garde style. Today, thanks to technology, she can create her own pieces and assures that "digitalisation cannot be stopped".

Xtended Indentity, a group composed of designers Yunjia Xing, Ziqi Xing and Aria Bao came together during the difficulties of Covid to develop a digital showroom, where today, through AR, users can wear the group's digital clothing and apparel.

Yimeng Yu, a freelance designer who has explored the digital world for his work, says that digital fashion "provides a sustainable way to greatly improve design efficiency and can also be linked to smart manufacturing and precise counterpoint production".

Another example that points to the coming together of fashion and technology.

Italy is already one of the fastest growing countries in Western Europe in terms of e-commerce. Fashion and home and furniture are the sectors with the most potential in the field as well as those with a strong added value: "made in italy".

But what is the real prospect of online growth for small brands and how can they optimise their online presence effectively?

If you are thinking of entering the market with a small business, we invite you to visit our article where we offer some tips on website creation, registration, or choosing the right marketplace. Take a look and give your idea a boost.

Created by entrepreneurs for entrepreneurs.
https://www.ftaccelerator.it/blog/mooza-lifestyle-brands-marketplace/