NetToHotel s.r.l.

Is Europe entering a stronger phase in global travel? 🌍

🫴🏻 Recent market signals suggest it may be, especially as international uncertainty continues to reshape how and where people choose to travel. The latest European Travel Commission Summer 2026 Sentiment Report showstravel confidence at its highest point since 2020, with 82% of Europeans planning a trip this summer. At the same time, changing travel patterns are making some preferences increasingly clear: comfort, authenticity, and discovery. Destinations that feel easy to reach, offer genuine local experiences, and go beyond the usual hotspots are gaining ground in traveler preference, areas where many European destinations are particularly well positioned. Meanwhile, TTG Italia reports softer overall U.S.–Europe bookings, while premium travel continues to perform strongly, suggesting that demand is not fading.
It’s evolving.Could a more selective and shifting travel landscape end up reinforcing Europe’s appeal?

Share what you’re seeing in the comments! 👇

💪🏻 Strong partnerships are built through people, trust, and direct conversations 🤝

Over the past few days, Gianfranco Chiaretta and Daniele Chiaretta from our commercial team visited partners across Switzerland, taking time to meet in person and strengthen long-standing collaborations.

A sincere thank you 🙏🏼 to everyone who welcomed us with such kindness and hospitality 🇨🇭

👉🏻 What happens when a standout hotel meets the right distribution strategy?
A key sales channel becomes a driver of performance.

Since 2021, one of Bologna’s most iconic hotels, has partnered with NetToHotel to strengthen its GDS distribution through a structured approach built on consistency, expertise, and hands-on management.

The result is stronger market positioning, greater commercial continuity, and a service that keeps creating value behind the scenes over time.

✨ Let’s talk about what the right market approach can do for your hotel → https://www.nettohotel.com/contatti

🫴🏻 Could your hotel be reaching more booking opportunities? Absolutely, and strategic distribution plays a key role.

Growth rarely comes from a single source.
The strongest results come from a coordinated approach that connects the right channels, strengthens market presence, and creates multiple opportunities to generate bookings.

A strategic distribution approach means building the right mix through:
👉 Direct booking tools that support direct sales and strengthen brand control
👉 Online booking channels that expand visibility and broaden market reach
👉 GDS and Consortia access that unlock additional opportunities across professional and corporate networks
👉 Centralized oversight that keeps the overall distribution approach aligned, consistent, and focused

The real value lies in creating a broader and more resilient market presence, helping hotels capture demand more effectively and build stronger long-term booking performance.

Discover what strategic distribution can unlock for your hotel → https://www.nettohotel.com/contatti