Matteo Capitini Communication Design

✨ Unrealized concepts, but creativity never stops evolving.

A vision shaped through visual storytelling and modular design, where aesthetics meet sustainability.

🔹 Key Visual Concepts → A series of compositions crafted to express identity with a fresh, immersive language. The color palette, inspired by a radiant sunrise and a warm sunset, enhances a sense of lightness, well-being, and authenticity.

🔹 Modular Display System → A flexible retail structure built on interlocking, repeatable modules, designed for recycled pressed cardboard or eco-friendly cellulose fiber panels. These materials ensure lightness, durability, and sustainability, making it adaptable for dynamic retail spaces.

📌 Design remains. Ideas evolve.

It was 2002, and I had just joined Ginette Caron’s () studio. It felt like a Renaissance workshop: there was Ginette, the “queen” herself, Tania (), and me—the newest arrival after a stint in an advertising agency, fresh out of Politecnico di Milano. In that studio, I found a human dimension I never dared to hope for. We worked free from marketing constraints, always pursuing perfection in beauty, side by side with our clients.

I began by working on the San Carlo Chips () packaging project, and it was there, at Ginette’s, that I first met a legend of my teenage years: Oliviero Toscani (). He was explosive. Another constant presence in Ginette’s studio was a noble and gentle soul: Marirosa Toscani Ballo (Oliviero’s older sister and a great photographer as well). Every Monday in spring, she would bring a fresh bouquet of flowers from her house on the lake—her good-luck wish for the new week… ❤️

Those years with Ginette Caron benefited me more than a hundred years at university ever could. I remember everyone with deep affection for all I received and for the craft I truly learned there. I was young and believed I knew everything, but I had yet to see anything.

Farewell, Oliviero ❤️

Excited to share a project I’ve been working on: a line of high-end gaming chairs designed in collaboration with Lamborghini and Secretlab!

As a designer, I was thrilled to be part of this project. We worked closely with Lamborghini to create chairs that are both stylish and comfortable, featuring a number of exclusive design elements.

These include the iconic hexagonal stitching and the use of lightweight, breathable Dinamica—a luxurious, eco-friendly suede alternative—alongside premium materials.

I’m incredibly proud of the work we’ve done on these chairs, and I can’t wait for gamers to experience the ultimate combination of performance and comfort.

Discover something about me... it's an article I wrote back in 2004 that is really enlightening

The Talent Store project was born from the collaboration between Fidenza Village and Vogue Italia. The temporary store hosts the selection of talented young stylists, selected by Franca Sozzani as part of the Vogue Talents project.

I designed the logo and the brand identity.