ElkeP.

Today, even more than yesterday, the concept of branding and creating brand value is put under a magnifying glass by the digital universe we live in. It is highly desired by both brands and consumers. Coherence, as a key mantra, in every step we take towards a brand story to be told on all channels in one unique way. We are in the "business of creating dreams", as one might say, and it was my pleasure to transfer to the students of the notion of brand value and brand extension. Learning through experience, a concept shared with , and an important aspect for building the confidence to start of a successful professional career.

The Theater of Dreams I ELIE SAAB Haute Couture Spring Summer 2021. ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Client: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Activity: Mktg&Communications