Comunicaffe International

Climate factors are once again at the heart of market dynamics, with confirmation from sources including the Japan Meteorological Agency of an El Niño pattern forming in the equatorial Pacific. This could lead to extreme weather events such as droughts, floods and sharp temperature swings in the coming months, affecting production areas in Asia and South America

Women Brewing Change: Voices from Kenya’s Coffee World, written by Katarina Polojaz and Vittoria Moretti, explores the evolving role of women within Kenya’s coffee sector, from farming and cooperative leadership to barista training and international promotion. Through the personal stories of Annet, Iddha Rose, and Susan, the article highlights how initiatives supported by Italian cooperation are creating new opportunities and transforming local communities. It offers readers an insight into the people, cultures, and realities behind one of the world’s most appreciated coffees. The article also reflects on the social and economic impact of projects such as ARABIKA and Caffè Corretto in empowering women and youth across the coffee value chain.

Overall, the Lavazza model highlights a structural transformation. From a strongly domestic company to a global group, with growing geographical diversification and an increasingly integrated presence across production, retail and distribution. This trajectory confirms an established trend in the coffee sector: growth increasingly relies on international expansion and the ability to adapt the product range to local markets without compromising brand consistency

The collaboration with Italian tennis player Jannik Sinner, brand ambassador since 2019, and the company’s role as Platinum Partner at the Nitto ATP Finals in Turin since 2021, confirm that tennis is a strategic communication asset for Lavazza