Frigobar

A dive into MAX&CO. SS26 through this digital project curated by us.
A visual narrative built across moments, people, textures, and light, documenting a contemporary fashion story.
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Wide horizons, time suspended, human distances slowly closing.
For Fall–Winter, we shaped a visual narrative through a director’s cut, set photography and multiple film edits — a road movie without a map.
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We delivered the executive production of photo and video content for .
Starring , the project captures her styling sessions as the heart of the narrative—exploring timeless elegance and modern versatility through carefully curated looks.
Creative direction and production: .
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