DK Design Studio

A brand is more than a logo.
Starting from the logo, we build a complete visual identity system and structural framework.
We don’t just design a symbol — we construct the brand’s visual language, order, and scalable extensions,
creating a cohesive and powerful brand presence.
Branding defines value.

We are proud to present the new brand identity design for the Hatan Global Club.
Hatan (Mongolian: Queen) features a logo that artfully blends strength, elegance, and global connectivity.

H as a Bridge:
The visual core is built around the initial “H”, shaped as a bridge to symbolize connection, transition, and the ability to span different markets and cultures.

The Golden Bridge and Jade Belt (金桥玉带):
The design draws inspiration from the Chinese idiom “金桥玉带”. This not only represents supreme authority and regal honor, but also embodies solidity and timelessness—reflecting Hatan’s dedication to providing stable, lasting, and high-quality partnerships.

Strength, Grace, and Grand Vision:
The solid structure of the bridge conveys the Queen’s strength and responsibility, while the flowing, rounded curves express purity and elegance. Embodying this spirit, Hatan Global Club is committed to sailing forward with 10,000 global explorers, forging ahead together.

Hatan Global Club: The Golden Passage Connecting Prestige and Global Power.
Music: Swashers - Yosi Horikawa

We redesigned the brand for HMD Impresa Edile, a Milan-based renovation company with 25 years of experience.
The old logo was too long and static, often limited by the space it occupied. Now, HMD serves as the primary visual identity, while “Impresa Edile” functions as an optional tagline, allowing the logo to be used flexibly across different spaces and contexts.
The bold orange and gray palette reflects the colors of bricks and concrete, while the strong, square typography conveys the power and solidity of the construction industry.
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Rebranding is redefining your visual language.
Rebranding is refining your brand voice.
Rebranding is rebuilding the emotional connection with your clients.
m.dimpresa

A brand identity is far more than just a single logo.
For Japanese brand , we developed a multi-layered visual system: the primary logo, secondary logo, badge logo, and adaptable variations for different contexts and scales.
We also designed unique patterns, supporting graphic elements, and decorative patterns to enrich the brand’s visual language.
To bring it all to life, we created logo animations and a dynamic brand guideline, showcasing how the identity operates consistently across both digital and physical spaces.
Additionally, we produced a variety of animated videos, images, and posters for social media and marketing campaigns, ensuring the brand maintains a cohesive and engaging presence across all channels.
Behind this system lies a meticulous and complex design process – but the outcome is a brand that captures attention, strengthens recognition, and creates long-term value.




                           graphicdesignstudio