Mr.Lawrence

: User Manual 🤓

Salone del Mobile seems yesterday but 60 days have already passed... time flies when you’re having fun! 🚀
In these pas two months we have gathered several feedbacks from companies, designers, professionals and visitors; for this reason we have felt the need to systemize all these voices in a detailed report about the Milano Design Week system. Analyzing the present and the future of fair, through multiple languages, strategies and points of view. Not just a didactic review but rather a real tool to investigate the complex system of design in Milan, imagining tomorrow’s scenarios.

If you are interested in having a look at our report DM us or send an e-mail to [email protected] 📩

Milano Design Week 2025 has officially come to a close. Here a short recap about our MDW!

NEMO Group 
Mr.Lawrence continues its collaboration with NEMO Group, supporting the growth and positioning of its five brands. Among the highlights: Sempre Blu, a project by Franco Raggi and Daniela Puppa for ; a site-specific installation by for ; a new collection launched by and a booth by ; a new collaboration between and emerging designer .

AMBIENTEC
The Japanese lighting design brand, for which Mr.Lawrence oversees global strategic positioning, unveiled its newest creations at Euroluce 2025 - Vosco by , Barcarolle by Yoshiki Matsuyama, Still by Ryuichi Kozeki and a new edition of Hymn by Hiroto Yoshizoe.

EMU 
At Salone del Mobile.Milano, unveiled four new collections designed by , , , and .studio. These collaborations are the first outcomes of Mr.Lawrence’s design strategy consultancy.

ETEL 
The Brazilian brand presented AUDACIOUS MODERNISM: From@ Oscar Niemeyer to Claudia Moreira Salles. Since 2022, Mr.Lawrence’s consultancy has focused on expanding international awareness and fostering connections around .design legacy.

MARSÈLL
For the exhibition project Adaptive Ground, developed by for the Marsèll Milano Spiga space and curated by , Mr.Lawrence co-founder authored the critical text.

JULIE & JESSE
Annalisa Rosso and Elisa Mencarelli curated METAMORPHISM, an exhibition project by for . Mr.Lawrence has collaborated with the 5Vie district since 2018, always as guest curator.

SALONE DEL MOBILE.MILANO
continues her collaboration with Salone del Mobile.Milano as Editorial Director and Cultural Events Advisor, and Director of The Euroluce International Lighting Forum. For this edition, she curated Library of Light by Es Devlin. Additionally, Annalisa curated approximately 40 talks and roundtables both within the city and at the fair.

Evening of enlightenment: press preview presenting new projects which will be unveiled during next Milan Design Week.
Many thanks for hosting us💡




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styling
Mr.Lawrence collaborates with Ambientec as strategic consultant for the brand positioning in the europen market