Mirror

¡Hola amigos! In 2025, the Pasticcino Bag was back on its World Tour, embarking on an exciting new journey in Spain ✨

To celebrate the global launch, we designed a fully integrated campaign that brought its Spanish Heritage to life through immersive brand experiences, both on field and online.

We took over Madrid, Barcelona and Milan all at once with a city-wide rollout: three pop-ups, a full-scale content campaign, and a curated editorial journal for visitors to take home a piece of the Pasticcino Bag story.

And we didn’t leave anyone out! the experience lived online too, through an interactive web game that invited audiences worldwide to step into the Spanish vibe and discover the craftsmanship behind every detail.

💃 Check out the new video reel!

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