Megha Pawar

Brand Logo for Digital Age.

Over the years, the baby boomers have been one of the most powerful forces shaping the marketing environment. It would be a mistake to think of older boomers as phasing out or slowing down.

More active boomers have no intention of abandoning their youthful lifestyles as they age. Boomers are also getting digitally active and increasingly social media savvy. They are the fastest-growing shopper demographic online, outspending younger generation.