Element Web Architecture

Colours play a very important role in logo designing and brand building. Choosing a colour for your logo is as important as pricing your products and services.

Each colour portrays a different emotion. For example, the logo of Barbie. Pink colour indicates a feeling of soft and tenderness, thus, most brands who cater to the needs of women, have shades of pink in their logos.

Brand recognition can be increased by up to 80% by effective use of colour throughout marketing, packaging and logo design. Colour psychology could thus be used as a first impression technique.
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Have you ever seen a big brand without a logo? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. It is the integral part of brand building.

Your logo has to be outstanding. It must show what you offer, what is your business all about and is one way to make your first impression on your audience.

Here are a key points that you need to keep in mind while designing your logo.
The key is to think out of the box!

Let us know in the comments below if you can think of any business that has a funny logo and totally unrelated to what the business actually offers.
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