Aleema Int. Publishers

AIP CONGRATULATIONS:
Dr Rama Singh, Associate Professor; Department of Commerce and Management, Arka Jain University, India; Published her Book with Title, Basics of Marketing Management. This book is designed to provide a clear,
systematic, and practical understanding of core marketing concepts. It introduces students to
the fundamental principles of marketing, including consumer behaviour, market
segmentation, product and pricing strategies, promotion and distribution. The content has
been structured in a simple and student-friendly manner to facilitate easy comprehension and
application