Technology Committee, IIM Ranchi

The IoT space is continuously evolving in terms of its complexity. Internet of behavior (IoB) is an extension of IoT. Consider IoB as a mash-up of three disciplines: Technology, Analytical data, Psychology.

Companies that know us through the data provided by IoT can now influence our behavior using IoB. For the time being, corporations are primarily using IoT and IoB to watch and attempt to control our behavior to reach their intended goal —typically, to purchase.

But the use case of IoB extends beyond understanding and influencing consumer behavior. It has found potential applications in industries like entertainment, healthcare and insurance.

Behavioral data technology is still developing. However, as new IoT devices proliferate, the argument over what constitutes critical data and ethical use is only beginning.

Do let us know your thoughts in the comments