Konnectogrow

Quora didn’t get killed by Reddit. It committed su***de.

2014 Quora:
PhDs explaining history. Goldman Sachs analysts breaking down markets. Stanford professors making quantum physics actually make sense.
It was addictive, brilliant, and free.

Then greed walked in.
By 2017: clickbait questions, pointless ads, and a weird “pay people to ask questions” scheme.
By 2021: login walls. Paywalls. Quality tanked.

Users didn’t leave for Reddit because Reddit was cooler.
They left because Reddit was open.

Lesson:
You don’t lose to competitors.
You lose when you burn the trust that made people come to you in the first place.

Sula isn’t just selling wine. They’re selling psychology. 🍷

Weekday entry fee: ₹600
Weekend entry fee: ₹1000

And here’s the twist—
That entry fee isn’t just entry. It’s a coupon you can redeem on food or wine inside.

So what’s really happening?

Barrier to Entry Disguised as Value → You’ve already paid, so you must spend inside.

Smart Price Anchoring → ₹1000 feels like a treat on weekends, making ₹600 on weekdays feel like a bargain.

Guaranteed Minimum Spend → Even if you just came for a photo, you’re buying something.

This is how you turn “just visitors” into “paying customers” before they even walk in.

What’s the takeaway for your business?
Don’t just sell your product. Design the experience so that buying becomes the default choice.