Industry Connect Resourcing Solutions

Technology and innovation management is a key to survival for modern organisations. Nokia Blackberry Kodak are some examples who ignored the technology advances and suffered. With advances in digital marketing the traditional mediums should wake up to the hour.

What is IRS?
The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh respondents. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care products, food and beverages, finance and holidays. IRS is not restricted to survey of readership alone but is synonymous with both readership & consumption across various FMCG (Fast-Moving Consumer Goods) products throughout India.IRS covers information on over 100 product categories. IRS is conducted by MRUC (Media Research Users Council) andHansa Research.

Digital Media is the next big thing in Media Industry. Explore the scope and opportunities of digital media today with Amod, at SBS College today. 4pm -7pm.

Now thats forward thinking.

Google's 'Hummingbird' hatches new search formula - The Economic Times Hummingbird represents the most dramatic alteration to Google's search engine since it revised the way it indexes websites three years ago.

Industry Connect - Soon to launch HR Pro and Real Estate pro. Happy learning.