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http://morethanbranding.com/2010/12/14/product-design-and-packaging/

The Importance Of Product Design And Packaging In Branding | More Than Branding There are two phrases that constitute mottos when it comes to my professional life. The first one is: “Marketing is not a battle of products, it’s a battle of perceptions.”, and the second: “A brand is the sum of its details.” They are imprinted in my mind so well, that I’ll probably carve them on m...