Mcc E-Solution / MCe Solution

Here are 15 digital marketing statistics that are going to mold the future of digital marketing in 2014.

1. Everything is going mobile, so mobile compatibility for websites and emails is a must. The rate of emails being opened on mobile devices such as smartphones and tablets has risen 80% over the last 6 months. (Source: Social media today)

2. The blogger, once shunned and ridiculed as a wannabe journalist, has won over the public’s trust. (Move over Walter Cronkite, blogs are now the most trusted in the nation). 63% of readers are more likely to be influenced by blogs than magazines when deciding on a purchase. (Source: Marketing Query)

3. Using videos on website landing pages can increase conversions by…wait for it… 86%. And videos get 267% more likes than normal posts. What is that smell? Oh, it’s the future.

4. 20% of people will read text while 80% of people will watch a video displaying that exact same content. Sorry blogger-can you get up and let the videographer sit there? Source.

5. An online shopper is 144% more likely to purchase a product after they have watched a video than a shopper who did not watch a video. 2012 was the first year that online shopping spending beat out physical stores. (Sources: Stacks And Stacks and Huffington Post)

6. 67% of consumers state that the quality of a product image is paramount when selecting and purchasing products online. (Sources: National Retail Federation)

7. Recipients of email marketing campaigns purchase 28% more often than those who do not and their orders are 44% larger. (Source: Small Business Yahoo)

8. The average content length is 2,000 words for web pages that get ranked in the top 10 results for any keywords.(Source: Active Internet Marketing)

9. In many countries, consumers use mobile devices as their primary access point for social networks. In fact, mobile traffic accounts for almost 1/5 of all web traffic. You snooze, you lose USA, better catch up! (Source: Unified Social and Information Week)

10. Users are 3 times more likely to share Pinterest pins, 66% more likely to retweet and 39% more likely to engage on Facebook while using a mobile device. (Source: Social media today)

11. 67% of B2B marketers will use social media in 2013. (Source: Top Rank Blog)

12. Companies recognize that SEO is important to their success and longevity. 6 out of 10 organizations plan to increase SEO spending this year. (Source: imforza)

13. 3 quick Pinterest facts: (Souce: Social Media Today)

• 80% of Pinterest users are women
• 50% of users are parents
• 80% of pins are repins

14. LinkedIn is at the top of the list when it comes to content distribution. 83% of B2B marketers use LinkedIn to distribute content. (Source: Top Rank Blog)

15. 70% of marketers say that content marketing has increased their brand awareness. (The remaining 30% were all plagiarists or bad writers;) (Source: Social Media Today)

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