Vimito

A new report by "Edelweiss Securities" says that fast moving consumer goods (FMCG) companies which have stepped up technology adoption in their sales, warehouse and inventory management, and distributor systems will enjoy improved efficiency and productivity in the long run. Have a look at India's biggest FMCG Companies using Technology to Increase Efficiencies.

◼ Hindustan Unilever: Shikhar, HUL’s ordering app enabled hundreds of thousands of retailers to place contactless orders safely and provided them visibility on fulfilment.

◼ Britannia: Britannia has created a very large digital platform S/4 HANA, dealer management platform and the vendor management platform. It will generate huge efficiency in material resource planning and will strengthen the data analytics for the company.

◼ Tata Consumer Products: TCPL management mentioned five areas of digital initiatives. These five areas cover everything from supplier on-boarding and management with S/4 HANA to inventory management, distributor management (DMS) to sales.

◼ Dabur: The company has implemented a Continuous Replenishment System (CRS), which removes the need for pre-season loading, thereby impacting inventory by 5-6 days.

◼ Marico: Project SARAL – In order to ensure that Marico is the partner of choice for channel partners across the country, the company took initiatives to improve engagement, collect feedback and ensure grievance resolution.
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The third quarter earnings in the consumer staples space were a mixed bag and there was wide disparity in performance with some companies reporting strong growth, while others lagged. Overall revenues of top FMCG companies tracked by institutions are expected to grow 8.5-11% in the third quarter, year on year.
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