Convergent

ABM is a strategy and strategy needs to be backed by data and information.

Study shows that 66% of ABM campaign fails. Why? Not doing comprehensive research before running a campaign is one of the major reasons.

ROI increases by 208% if ABM is executed after researching the account deeply. Yes, you heard it right. But how and what is the process?

Simply reaching out to the lead with designation and job profile can be misleading and often gives you the poor outcome of your campaign.

Hence, research cannot be optional in lead/demand generation campaigns. Automation is giving you garbage of data and non-actionable insight into an account.

https://www.linkedin.com/posts/rajiv-choudhary-9bb03a14_struggling-in-abm-campaign-activity-6830748187939143680-H0qb

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Are you also struggling to optimize your sales & marketing resources? , connect us before running an ABM campaign and we can help in ABM research.

Why ? & G? & ? & ? & ? etc has different space in the mind/heart of their customer.

Let us investigate what is common among all these brands?

These companies did not limit themselves to be mere product companies. They took that extra step to establish a connection with their audience.

And the results? Every time we hear these names, we recall moments and memories. This is why these brands are called market leaders. They don’t have the largest market shares, but they have been able to develop the most loyal customer base.

What did they do differently to achieve such a position?

They studied the market data carefully. They worked on customer . They understood the difference between selling a product and making a difference through their products. How did they do that? With gathering and studying the right data at the right time.

What customer can do for your brand?

Drop me a message to know your customer , which can help your brand.

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We are a leading knowledge management company. We specialize in providing our clients with in-depth and quality procedures for governing the data and information based on their requirements.

Sustenance during 1st few years of my start-up.

There are tonnes of struggles that come with it.

Survival Instinct is the only mantra to stay in the game. How to survive?

I am a proud entrepreneur of a bootstrapped company. I was in a kind of situation where I have to manage everything with personal savings and goes on to survive through initial sales.

It is not a very pleasant situation. You can not depend upon anyone to give you money. You have to build everything from scratch with whatever you have.

How did I manage everything?

I used to help MBA students with their assignments and tests preparations. These students were mostly from Middle East countries. I helped them perform market research, prepare presentations, etc.

I did not have many clients-partner then. I had to do other things to keep my Knowledge Management company going. It was a kind of side hustle that kept me floated in the market.

The time was difficult, but I knew I had to make things work out for my company. And I did it.

This proved to be a lasting impact on my venture. Side hustle paved the way for entering into education research as well. Thereby, opening new doors of opportunity for me in the long run.

PS: What was one incident that changed your life for good?

Rajiv Choudhary on LinkedIn: #journeytosuccess #memories Sustenance during 1st few years of my start-up. There are tonnes of struggles that come with it. Survival Instinct is the only mantra to stay in the...